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Global Operations | 120+ Markets

Scientific Integrity

Field Methodologies

Deploying the optimal mix of qualitative depth and quantitative scale tailored to your target audience.

Quantitative Methodologies

Statistical sampling designed for numerical certainty, hypothesis testing, and trend extrapolation.

CAWI (Online Surveys): Device-responsive web interviewing across global panels.
CATI (Telephone): Multilingual centralized call center execution with call recording.
CAPI (Tablet Intercepts): On-site personal interviewing in retail, events, and trade shows.
Mobile In-the-Moment: Instant mobile surveys capturing real-time shopping experiences.

Qualitative Methodologies

Exploratory research probing non-conscious motivations, emotional triggers, and unarticulated user needs.

Focus Groups (Online & Facility): Moderated group dynamics exposing brand perceptions.
In-Depth Interviews (IDIs): 1-on-1 executive & physician deep-dive conversations.
Digital Ethnography: Video journals and asynchronous mobile diary studies over 7-30 days.
Online Bulletin Boards (MROCs): Multi-day online community discussions with multimedia tasks.