info@plusminusdata.com +1 (800) 555-DATA / +44 20 7946 0912 Mon - Fri: 8:00 AM - 6:00 PM EST
Global Operations | 120+ Markets
Strategic

Brand Health & Equity Tracking

Continuous monitoring of brand awareness, sentiment, Net Promoter Score (NPS), and share of voice.

Service Overview & Field Infrastructure

Quantify brand resonance over time, identify positioning gaps versus key competitors, and optimize marketing spend with real-time brand health dashboards.

Core Deliverables & Capabilities

Verified Datasets

Cleaned SPSS (.sav), CSV, or Excel data files with complete variable labelling and weighting vectors.

Real-time Quota Tracking

Live client dashboard access showing incidence rates (IR), drop-out metrics, and demographic fill rates.

Quality Scrubbing

Automated digital fingerprinting, geo-IP validation, speeder removal, and open-end quality checks.

Executive Summary Deck

Publication-ready PowerPoint deck featuring charts, statistical significance testing, and strategic takeaways.

Frequently Asked Questions

Turnaround depends on sample complexity and sample size (N). Standard consumer surveys (N=500-1000) typically complete within 3 to 5 business days. Niche B2B or healthcare studies take 7 to 14 business days.

We utilize double-opt-in panel recruitment, phone/SMS verification, digital device fingerprinting, and post-field manual auditing to ensure 100% genuine human respondents.
Request Feasibility & Pricing

Interested in running a brand health & equity tracking study? Connect with our fieldwork directors.

Other Key Services